Keith DeMello Named Ulupono Initiative’s Director of Communications and Community

Aug 15, 2019

FOR IMMEDIATE RELEASE

HONOLULU – Ulupono Initiative welcomes Keith DeMello as the Hawaii impact investment firm’s director of communications and community, effective Aug. 5. DeMello is responsible for managing all communications campaigns and programs in support of Ulupono’s mission to improve Hawaii’s sustainability by investing in projects that promote locally produced food, renewable energy, clean transportation, and better management of water and waste.

“Ulupono Initiative is grateful to have found in Keith an experienced professional who shares our vision for a more self-sufficient and resilient Hawaii,” said Murray Clay, president of Ulupono Initiative. “Our dedicated team looks forward to working with Keith to make a positive, transformative impact on a sustainable future for our island home.”

Born and raised on Oahu, DeMello brings to Ulupono more than two decades of experience in public relations and communications across a wide range of sectors, including corporate, government, nonprofit and information technology. His career includes more than 13 years at Anthology Marketing Group, Hawaii’s largest integrated marketing firm, most recently as vice president of public and government affairs. DeMello also served within the Office of the Governor of Hawai‘i as deputy communications director, collaborating with public information officers across various departments, and within the State of Hawaii Office of Enterprise Technology as senior communications manager, reporting directly to the state chief information officer while handling the agency’s communications and legislative coordination.

DeMello earned his Bachelor of Arts degree in journalism from the University of Hawaii at Manoa. He is the current president of the Hawaii Chapter of the Public Relations Society of America, a past president of the Hawaii Chapter of the American Marketing Association, and a member of the boards of the Honolulu Zoological Society and Portuguese Chamber of Commerce. He resides in Makiki in Honolulu.

About Ulupono Initiative

Ulupono Initiative is an impact investment firm that strives to improve the quality of life for the people of Hawaii by working toward solutions that support and promote locally produced food, renewable energy, clean transportation, and better management of water and waste. For more information about Ulupono Initiative, please visit www.ulupono.com or connect with Ulupono on Twitter, Facebook, Instagram and LinkedIn.