Ulupono Initiative

Paniolo Cattle Company

Creating a more robust local beef supply chain to provide quality products to all Hawaii consumers.

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    Photo credit: Ethan Tweedle Photography

  • Portfolio Image
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  • Portfolio Image

    Photo credit: Ethan Tweedle Photography

  • Portfolio Image

    Photo credit: Ethan Tweedle Photography


Paniolo Cattle Company is an equal partnership of capital and capabilities based on shared values, mutual respect and a commitment to the future of ranching in Hawaii. Parker Ranch will provide calves and cattle management expertise for the joint venture and Ulupono Initiative will contribute the intellectual capital to develop best practices for profitability and sustainable agricultural methods. Both entities have financial interest and will handle the commercial aspects of the business.

Paniolo Cattle Company plans to raise 1,400 head of cattle at Parker Ranch on Hawaii Island. This represents the largest commitment of pasture-raised beef by a single ranch in the state and will increase the supply of pasture-raised steers to the market by nearly 35 percent.

With plans to expand statewide, Paniolo Cattle Company has begun talks with ranchers on Oahu, Maui and Kauai to broaden the program’s reach and benefit ranchers, processors, and consumers in every county. The pace of expansion will be based on the market demand.

Why We Invested 

In 2014, Ulupono Initiative partnered with Parker Ranch to create the Paniolo Cattle Company, a joint venture aimed at statewide local beef production. The pasture-to-table enterprise taps into a growing demand for high-quality, affordable, locally sourced pasture-raised beef. 


“This joint venture is about trying to level the cost of beef, creating an at-home thriving cattle industry that is energy-efficient and protects us against volatility in fuel and feed costs. Restaurants, food markets and consumers want quality and consistency in beef, at reasonable prices.”

– Dutch Kuyper, CEO of Parker Ranch


  • Creates a local thriving cattle industry in Hawaii
  • Protects Hawaii against volatility in fuel and feed costs
  • Ensures a quality, consistent beef product is available to all Hawaii consumers

At a Glance

Investment Area
Financial Model