Ulupono Initiative


December 06, 2011

Local Food Market Demand Study Confirms That Hawaii Residents Want More Locally Grown Products and Are Willing to Pay More For It

The Ulupono Initiative has released the results of a detailed consumer survey of nearly 1,200 shoppers across Oahu that reveals an overwhelming majority of residents believe buying local is very important. The results of the survey indicate that many residents are willing to pay more for some Hawaii-grown products.